In episode 47 of Built by Margin, Laurie Chen sits down with Adi Daryanani, founder and CEO of Lyncoris, to talk about the hidden complexity behind dental insurance, billing, and collections. After acquiring a dental practice with his wife, Adi saw firsthand how fragmented and manual the insurance verification and claims process still is for independent practices. That experience became the foundation for Lyncoris, a platform designed to bring eligibility, claims, patient billing, and denial management into one more centralized workflow.

Adi shares how his background in engineering, analytics, data systems, and product development shaped the way he approached the problem. He explains why dental billing is especially hard to automate, how payer fragmentation creates operational friction, and why AI is helpful but still needs human judgment for edge cases. The conversation also covers the risk decision behind acquiring an existing dental practice instead of starting one from scratch, the importance of testing software in real-world workflows, and the trap founders face when they confuse personal access to a problem with full market understanding.

This episode is a great listen for founders building from lived experience, healthcare operators managing administrative complexity, and anyone interested in how AI, automation, and human expertise can work together to make small business operations leaner and more scalable. 

Laurie Chen

Instagram: https://www.instagram.com/lauriechencpamba/

LinkedIn: https://www.linkedin.com/in/lauriechen/

Risk Worthy: https://www.riskworthy.co/

Adi Daryanani

LinkedIn: https://www.linkedin.com/in/daryanani/

Lyncoris: https://lyncoris.com/