Built by Margin with Laurie Chen
Built by Margin is the podcast at the intersection of risk, numbers, and decision-making for founders, CEOs, and high performers. Hosted by CPA, fractional CFO, and author of the upcoming book Risk Worthy, Laurie Chen, CPA, MBA, the show explores how better decisions create better businesses, stronger leadership, and more meaningful long-term outcomes. From financial strategy and entrepreneurship to intelligent risk-taking and growth, each episode helps you think sharper and build with intention.
Built by Margin with Laurie Chen
Episode 60: The Risk Worthy Framework with Laurie Chen, CPA, MBA - How to Make Your Next Decision
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60 episodes. Countless conversations about risk, numbers, and decisions. Now, it's time to introduce the framework that brings it all together.
For this milestone 60th episode of Built by Margin, host Laurie Chen, CPA, MBA, is sharing an exclusive excerpt from her upcoming book, Risk Worthy, scheduled for publication in March 2027.
What if the biggest return on a decision isn't financial? What if a decision can be worth making even when the outcome isn't what you expected?
Traditional decision-making frameworks focus on asymmetry, whether the potential upside outweighs the downside. But Laurie challenges this conventional approach by introducing a more expansive way to evaluate risk: one that considers who you become, the future you're creating, and the intangible returns you gain along the way.
In this special episode, Laurie introduces the five pillars of the Risk Worthy Framework, built around five questions we should all be asking ourselves when facing important decisions.
Whether you're considering a career change, launching a business, pursuing a new opportunity, or making a major life decision, this framework challenges you to look beyond the immediate outcome and consider the long-term value of your choices.
The central idea: The most valuable decisions aren't always the ones that produce the greatest financial returns. They're the ones that move you closer to your best self and your best possible future.
The goal isn't to eliminate risk. It's to understand what makes the risk worth taking.
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Laurie Chen
Instagram: https://www.instagram.com/lauriechencpamba/
LinkedIn: https://www.linkedin.com/in/lauriechen/
Risk Worthy: https://www.riskworthy.co/